6. OUR USE OF DATA
Data collected by us may be used by us for the following reasons:
(a) carry out our obligations arising from any contract entered into between you and us;
(b) provide products and/or services and communicate with you about products and/or services offered by us;
(c) enable Ganga Chakra Entities and Partners to offer their products and/or services and communicate with you about such products and/or services;
(d) process, disclose, transmit, and/or share the Data with Ganga Chakra Entities, and other third parties which have business or contractual dealings with us;
(e) provide you with offers (including for financial products and/or services), personalized services and recommendations and improve your experience on our website and mobile application;
(f) operate, evaluate and improve our business, website and mobile application;
(g) generate aggregated data to prepare insights to enable us to understand customer behavior, patterns and trends with a view to learning more about your preferences or other characteristics;
(h) provide privileges and benefits to you, marketing and promotional campaigns based on your profile;
(i) in connection with loyalty programs owned and operated by us or by other Ganga Chakra Entities;
(j) communicate with you (including to respond to your requests, questions, feedback, claims or disputes) and to customize and improve our services;
(k) enforce the terms of use of our website and mobile application;
(l) protect against and prevent fraud, illegal activity, harm, financial loss and other legal or information security risks; and
(m) serve other purposes for which we provide specific notice at the time of collection, and as otherwise authorized or required by applicable law.
Where required under relevant Data Protection Laws, we may need to ensure that there is a legal basis to justify our processing of your Data. There are a number of different ways that we are lawfully able to process your Data. We have set these out below.
Where processing your Data is necessary for us to carry out our obligations arising from any contracts entered into between you and us:
If you enter into a contract with us in relation to any of our product or service offerings, we may process certain Data about you in order to perform our obligations under this contract, including to enable us to communicate with you about such products and/or services and to process your payment transactions.
Where processing your personal information is within our legitimate interests:
We can process certain Data where it is necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by the interests or fundamental rights or freedoms of yours which require protection of your Data. The ways in which we may process your Data for the purposes of our legitimate interests include:
(a) enforcing the terms of use of our website and mobile application;
(b) generating aggregated data to prepare insights to enable us to understand customer behaviour, patterns and trends with a view to learning more about your preferences or other characteristics;
(c) improving our website and mobile application and ensuring that they run smoothly;
(d) providing you with offers, personalized services and recommendations and improving your experience on our website and mobile application;
(e) protecting against, and preventing, fraud, illegal activity, harm, financial loss and other legal or information security risks;
(f) providing offers, privileges and benefits to you, marketing and promotional campaigns based on your profile;
(g) communicating with you (including responding to your requests, questions, feedback, claims or disputes) and customising and improving our services;
(h) operating, evaluating and improving our business;
(i) enabling Ganga Chakra Entities and Partners to offer their products and/or services and to communicate with you about such products and/or services;
(j) in connection with loyalty programs owned and operated by us or by other Ganga Chakra Entities; and
(k) processing, disclosing, transmitting, and/or sharing the Data with Ganga Chakra, and other third parties which have business or contractual dealings with us.
Where you give us your opt-in consent to process your personal information:
In certain circumstances, where required under relevant Data Protection Laws, we will seek to obtain your consent before we undertake certain processing activities with your Data.
Where required under relevant Data Protection Laws (e.g. under direct marketing legislation), we will obtain your opt-in consent prior to sharing your Data with third parties and carrying out certain marketing activities (unless we are permitted by relevant Data Protection Laws to contact you without your opt-in consent in relation to goods and services which are similar to those which you have already purchased, used or interacted with).
You have the right to withdraw your consent to these activities. You can do so at any time, and details of how to do so can be found in the section below, titled “Your Rights and Choices”.
Where processing your personal information is necessary for our compliance with a legal obligation:
In certain circumstances, we may disclose your Data for the purposes of compliance with a legal obligation (for example, to comply with a law, regulation or compulsory legal request). We do not think that any of the above activities prejudice you in any way. However, you do have the right to object to us processing your personal information in certain circumstances. If you would like to know more about these circumstances and how to object to our processing activities, please see the section below, titled “Your Rights and Choices”.
Some of the above grounds for processing will overlap and there may be several grounds which justify our use of your Data.
Further, where required under relevant Data Protection Laws, we will only process special category personal data’ (as defined under Data Protection Laws) if there is a valid legal basis, which might involve obtaining your explicit consent.
Where we use or share your Data on behalf of another entity (i.e., the controller) as part of our services offered to that entity, we do so under the instructions of that entity and that entity is responsible for ensuring that there is a legal basis for us to use or share your Data on its behalf (if such legal basis is required under relevant Data Protection Laws).